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Max Azria (born January 1, 1949) is a French fashion designer of Tunisian descent who founded the contemporary women's clothing brand BCBGMAXAZRIA. Azria is also the designer, chairman and CEO of BCBGMAXAZRIA Group, a global fashion house that encompasses over 22 brands.Azria's wife, Lubov Azria, acts both as muse and creative director for the company.
Born in Sfax, Tunisia,Azria began his fashion career in Paris, France, where he designed a line for nearly 11 years before moving to Los Angeles, California, in 1981.Azria launched BCBGMAXAZRIA in 1989.BCBGMAXAZRIA is named for the French phrase "bon chic, bon genre," a Parisian slang meaning "good style, good attitude".
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