Victorias Secret is an online women's' shopping mall that provides women with top fashion clothing such as sleepwear, panties, bras, women's' cosmetics, fragrances and footwear all at affordable prices with generous weekly specials and promotional offers.
Victoria's Secret was started in San Francisco, California, in 1977 by Stanford Graduate School of Business alumnus Roy Raymond,who felt embarrassed trying to purchase lingerie for his wife in a department store environment. He opened the first store at Stanford Shopping Center, and quickly followed it with a mail-order catalog and three other stores.The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Instead of racks of bras and panties in every size, there were single styles, paired together and mounted on the wall in frames. Men could browse for styles for women and sales staff would help estimate the appropriate size, pulling from inventory in the back. In 1982, after five years of operations, Roy Raymond sold the company to The Limited. Raymond's next business venture ended in bankruptcy. Raymond killed himself by jumping from the Golden Gate Bridge in San Francisco.
The Limited kept the personalized image of Victoria's Secret intact. Victoria's Secret was rapidly expanded into the U.S. malls throughout the 1980s. The company was able to vend a widened range of products, such as shoes, evening wear, and perfumes, with its mail catalog issued eight times annually.
By the early 1990s, Victoria's Secret had become the largest American lingerie retailer, topping one billion dollars
Click Red Tag to getVictoria's Secret Coupon Codes
Tell Friends